Privacy Policy

Effective Date: August 20, 2026

Last Updated: August 20, 2026

our privacy is important to us. This Privacy Policy explains how information is collected, used, and protected when you visit our promotional Website.

1. Information We Collect

  • Personal Data: We do not require you to register, create an account, or submit personal information to read our stories or view our maps. Therefore, we do not actively request personal data (such as names, home addresses, or phone numbers) unless you voluntarily provide it, for example by contacting us via email. If you contact us, we may receive and retain the information you choose to provide, such as your name, email address, and the content of your message, for the purpose of responding to you.
  • Donations: If you choose to support us via PayPal, Ko-fi, or IPS QR code, payment transactions are processed through those third-party platforms. We do not collect or store your full credit card number, bank account details, or other sensitive payment credentials. Depending on the payment service and transaction, we may receive limited information necessary to identify or acknowledge the donation, such as your name, email address, donation amount, or transaction details. The handling of payment information by those services is governed by their respective privacy policies.
  • Automatically Collected Data / Server Logs: Our hosting provider and web server may automatically process certain technical information when you visit the Website, such as your IP address, browser type, device type, referring page, requested pages, date and time of access, and other technical information. Such information may be processed for website operation, security, troubleshooting, and performance purposes.
  • Analytics: We use Umami Analytics, a privacy-focused analytics tool, to understand general website traffic and visitor engagement. Umami does not use cookies in its tracking code and is designed to collect analytics without personally identifiable information. Depending on our Umami configuration, analytics may include information such as page views, referring URLs, browser, operating system, device type, and general country of origin.

2. How We Use Your Information

We may use information for the following purposes:

  • To maintain, secure, troubleshoot, and improve the Website and its content.
  • To review and understand general traffic trends and visitor engagement with our promotional stories, maps, and other content.
  • To respond to voluntary communications sent to us by email or through other contact methods.
  • To process or acknowledge optional voluntary support/donations via third-party payment processors.
  • To maintain the functionality of the Website, including remembering completion of required age verification where applicable.

3. Cookies and Tracking Technologies

  • What are cookies? Cookies are small text files stored on your device by your web browser when you visit a website.
  • How we use cookies:
    • Privacy-friendly analytics: We use Umami Analytics, a privacy-focused analytics tool, to understand general website traffic, such as page views, popular pages, browsers, devices, and general visitor locations. Umami’s tracking code does not use cookies, does not track visitors across different websites, and is designed to collect analytics without personally identifiable information.
    • Functional age-verification cookie: Certain SerbiaMaps pages containing information about alcoholic beverages, specifically the Rakija and Craft Beer sections, require visitors to confirm that they are 18 years of age or older. When a visitor confirms that they are 18 or older, our Website stores a functional cookie named serbiamaps_age_verified in the visitor’s browser.This cookie is used only to remember that the visitor has completed the age verification, so that the visitor does not have to confirm their age again when moving between the protected Rakija and Craft Beer pages.The cookie is stored for 30 days, after which the visitor may be asked to confirm their age again. The cookie does not contain the visitor’s name, email address, payment information, or other directly identifying personal information. It is not used for advertising, behavioral profiling, or analytics.
    • Minimal tracking: This is a non-commercial promotional website, and we aim to keep tracking to a minimum. We do not use advertising cookies, behavioral advertising, or cross-site tracking technologies. Our analytics are provided through Umami without tracking cookies.
    • Third-party content: Some pages may contain embedded content or external services, such as uMap/OpenStreetMap maps, payment services, or other external widgets. These third-party services operate independently of us and may process technical information or use cookies or other technologies according to their own policies. When you interact with such third-party content, their privacy practices may apply.
  • Managing cookies:You can control or delete cookies through your browser settings at any time. Most browsers allow you to block cookies or notify you when cookies are being stored.Blocking or deleting the serbiamaps_age_verified cookie will not prevent you from visiting the Website, but it may cause the age-verification prompt to appear again when you visit a protected Rakija or Craft Beer page. Umami Analytics does not require cookies for its tracking functionality.

4. Sharing of Information

  • We do not sell, trade, rent, or lease your personal information to third parties.
  • We may share or disclose information when necessary to operate, secure, or maintain the Website, respond to your requests, process donations through third-party payment providers, or comply with applicable law.
  • We may disclose aggregated or otherwise non-personally identifiable statistical data regarding overall visitor interest in local Serbian attractions.

5. Third-Party Services and Links

  • Embedded Maps (uMap/OpenStreetMap): Our Website includes interactive maps created and hosted using uMap/OpenStreetMap. These maps contain publicly available information about places, attractions, and producers, including names, brief descriptions, locations, and links to their official websites. The map content is provided for informational and promotional purposes and does not constitute a collection of personal information about Website visitors. When an embedded map is loaded, the visitor’s browser may communicate with uMap/OpenStreetMap servers to retrieve the map and related resources. These third-party services may process technical information, such as IP addresses, according to their own privacy policies and technical practices.
  • Payment Services (PayPal, Ko-fi): When making a donation, you interact directly with the relevant third-party payment service. Those services may collect and process payment, identity, device, and transaction information according to their own privacy policies and terms. We encourage you to review their privacy policies before using their services.
  • External Links (Links to Producer Websites): Our maps contain links to the official websites of producers and other organizations. When you follow one of these links, you leave our Website and become subject to the privacy practices and policies of the website you visit. We do not control or assume responsibility for the privacy practices of external websites.

6. Data Security

  • We implement reasonable administrative and technical security measures to protect the integrity of the Website. However, because no method of transmission over the internet is 100% secure, we cannot guarantee absolute security.

7. Your Rights

Depending on your jurisdiction (including the EU/GDPR framework, where applicable), you have the right to:

  • Request access to personal data we may hold about you.
  • Request correction of inaccurate personal data.
  • Request deletion of personal data, where applicable.
  • Request restriction of processing, where applicable.
  • Object to certain processing, where applicable.
  • Request information about how your personal data is processed.
  • Lodge a complaint with a relevant data protection supervisory authority where you believe your rights have been violated.

Because Umami does not use cookies and is designed not to collect personally identifiable information, there is generally no personal analytics profile for us to provide, correct, or delete.

8. Children’s Privacy

  • Our Website does not knowingly target or collect personal information from children under the age of 13. In addition, our Rakija and Craft Beer sections require visitors to confirm that they are 18 years of age or older before accessing the protected content.
  • If you believe that a child has provided us with personal information, please contact us so that we can review the situation and take appropriate steps where necessary.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, including requests concerning your personal data, please contact us using the contact details provided on our Website.